We devote a lot of space here presenting a wide range of marketing plans and sometimes they can be very involved and demand a lot of planning, careful execution, and even financial investment. However, when I reflect on my success, I have to give a lot of credit to four little words, my tagline: THE […]
Entrepreneurs who are successful at fundraising understand one overarching principle: Investors put their money in people, not in business plans. At the end of the day, the top venture capitalists invest in the people they believe in. Folks with fantastic ideas and business plans can walk through the door, but if the investors don’t believe […]
Remember how you used to spend hours casually surfing the Internet? Those long, online sessions have been replaced by thousands of “micro-moments” on our mobile devices – mostly on our smartphones. Understanding this changed behavior is critical to your small business online marketing and advertising success. Google is probably the single biggest driving force behind […]
Are you a betting person? Whether or not you play the lottery or hit Vegas on occasion, you should know what the odds are for any of your employees to get injured on the job and take all the smart steps you can to prevent those injuries. Counting up workplace injuries reveals these five heavy hitters […]
One of the most important parts of learning how to manage a small business is learning how to manage stress. Because small businesses are by definition “small” it makes ownership and management one of the most challenging jobs on the planet – virtually every issue and decision rests on your shoulders. With those truths in […]