Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay. Frankly, they’ve […]
Small business owners who are really focused on emerging as leaders are leveraging video content as much as possible. And although the topic is covered all the time in spaces like this, there are a few video marketing strategies that only the most knowledgeable consider. Those are the video marketing strategies I want to introduce […]
Imagine this scenario (and it’s not uncommon): An office worker wants to start her own business. She decides to try affiliate marketing. She finds a product she believes in and researches its affiliate marketing program. It uses one of the major online-affiliate programs. She heads over to Squarespace, creates an account and designs an ecommerce […]
Much is being written about distance employees, freelancers and virtual assistants. The advantages of using these kinds of employees or contractors in your small business are many. However, there can be as many pitfalls as advantages if the small business owner isn’t careful. It’s easy to fall into the trap captured in the old saying, […]
Right now there are a lot of memes making the rounds in the social media that poke fun at Ikea. The general idea of most of them is to tease the Swedish furniture maker about all the instructions users have to follow in order to assemble the items they’ve purchased. Honestly, although Ikea instructions (and […]