Category: It’s Your Biz™

Master Your Small Business Brand: Create a Competitive Edge

Whether by design or default, your business has a brand.  While many business owners think they know what their brand message is, they are often far off the mark.  Your brand is more than your company name, logo and marketing material.  It encompasses every aspect of your business from the way your phone is answered […]

Read Full Article

How startups and legacy companies can both cash in on trends

Health seems to be on almost everyone’s mind today and this was highlighted recently when New York City became the first city to require warning labels for salt. When there is any major trend, smart entrepreneurs and established business leaders alike look for opportunities and the current focus on health is not only serving to […]

Read Full Article

Family-owned Distillery Beats the Odds and Builds Success

Editor’s Note:  This post is sponsored by Staples.  All the comments and opinions are my own. Nestled in the heart of Loudoun County Virginia which is often called D.C.’s Wine Country, you’ll find the first legal distillery located there since Prohibition — Catoctin Creek® Distilling Company.  That’s not all that makes this business unique.  It […]

Read Full Article