Jeff Bezos’ Amazon almost never reports a profit, yet the company is on solid financial ground, still popular with investors, and considered the leader in e-commerce and a variety of other tech sectors. Further, Bezos brushes aside any questions or criticism of Amazon’s lack of profitability by touting the company’s incredible cash flow. And this is […]
June is do-it-yourself (DIY) marketing month, so let me toss an idea out to you: How about putting on your classiest office attire – suits for guys, dresses for gals – printing out some flyers for your business, attaching the flyers to your clothes and then go running in a local race. Make the race […]
“It’s my pleasure.” Those words cost nothing and they should be part of the DNA for any company. They should roll off the lips of retail and service industry employees automatically. And even in B2B settings, the sentiment they express should be part of all customer interactions. You’ll hear these three words if you’re spending […]
This post brought to you by MetLife. The content and opinions expressed below are that of Susan Solovic. I’ve been chronicling the ups and downs of small business optimism for many months and sometimes it resembles one of those championship prize fights where the spunky challenger refuses to be beaten by the champ: He’s […]
Small business owners are eager and optimistic, so they are naturally inclined to say “yes” to all kinds of opportunities. However, learning to say “no” can ultimately be the difference between success and failure. Consider this Steve Jobs quote: “People think focus means saying yes to the thing you’ve got to focus on. But that’s […]