Category: It’s Your Biz™

Stay Legal in the Evolving Labor Market

The labor market today is becoming a richer and more varied tapestry of options than it has ever been. We still have the traditional salaried and hourly employees, but we have a whole new slate of self-employed or semi-self-employed (the Department of Labor is going to love that term!) workers, including virtual assistants, freelancers, peer-to-peer […]

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Proven Strategies For Boosting Sales With Powerful Customer Testimonies

We recently looked at the big picture of “social proof” and discussed how powerful it can be as part of your marketing efforts. Customer testimonials are one of the most important social proofs you can deploy to boost your business, and there are two critical steps you need to accomplish to be successful. You must: […]

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Feeling Stressed Out, Under Pressure, Stretched Too Thin? Here’s Relief

Brother recently released its annual small business survey and one of the notable results revealed was that small business owners continue to feel stressed out and stretched thin by their work: 35 percent would like to cut back on their roles and responsibilities. 26 percent want to take more time off. 20 percent feel they […]

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