Category: It’s Your Biz™

Want Loyal Customers? Be Sure You See the Big Picture

Here are three terms that get kicked around a lot today: Customer service. Customer engagement. Customer experience. From your perspective, are they all the same, are they distinctive from one another, or are they terms that aren’t exactly the same but do tend to overlap? Let me suggest that while they relate to one another, […]

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There’s Money, and Valuable Lessons, in Turning Your Hobby into a Business

The best thing the Internet has done for average folks is lower the barrier to entry for starting a business and one of the paths most often walked is for people to turn their hobbies or crafting talents into a commercial enterprise. Some of the stories are wildly successful. North Carolinian Brandi Temple turned her […]

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Once an Entrepreneur, Always an Entrepreneur!

“Once I know it, I get bored,” explains Marjorie Alfus, scientist, television producer, successful entrepreneur, lawyer, real estate developer, lobbyist, philanthropist, and healthcare pioneer. Talk about reinventing yourself! Marjorie Alfus is someone who has successfully navigated numerous iterations of her career.  It’s hard to believe one woman could accomplish all these things in a single […]

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