Before your customers know anything about you, they’ve probably seen your logo. What do people say about first impressions? I’ve recently created a logo and tagline for our Outrageous Success movement. For two reasons I didn’t rush the process. First, I understand its importance and second, a good logo conveys a lot of information and […]
I recently wrote about my experience of getting rid of stuff from around the house and selling the items on eBay. For some people, this process can last a long time – they’ve built up a big “inventory” through the years – but others find the pickings fairly slim after a few weeks. If you’ve […]
I’m a huge proponent for making constant improvements and tweaks to offerings so they stay current and adapted to a changing market. I wish honest small business owners were as dedicated to that process as the scammers have proven to be. One of the newest product releases from the Nigerian-Prince-Has-Money-For-You industry is targeted at smaller […]
Sophisticated fighter jets—and now even some expensive automobiles—offer a “heads up” dashboard display. It enables pilots and drivers to look out the windshield and still see all their crucial gauges. In the same way, you should have a dashboard of key performance indicators (KPIs) that you can see while you’re in the trenches running your […]
If news reports are an accurate reflection of where the country is at, we’re in a period of increased conflict in employer-employee relations. The most visible of these conflicts has been the public protests demanding a $15 per hour minimum wage. Yet there’s another battle going on that’s capturing fewer headlines, but could have a […]