The experts were busy churning out some great marketing advice last week. If you want to do a better job Tweeting or using direct mail to reach empty nesters, we have something for you. Marketing and sales Why do Tweets go viral? To answer that, you need to understand the psychology behind the Tweets. New […]
Some people look at the glass and say it’s half full. Others see the same glass and say it’s half empty. Entrepreneurs look at the glass and wonder, “What can I make and sell to that guy to top off his drink?” As silly as that introduction may seem, I think it really captures […]
Fail to prepare, prepare to fail. It’s an often heard adage that applies to virtually any situation, but with sales it’s especially important because failure isn’t a mere inconvenience – it can be the difference between financial success and financial ruin…or at least financial mediocrity. I once saw the results of a study that said […]
They say that opposites attract, but the truth is deeper and more important than that simple observation. See if you remember this Tom Cruise line from the movie Jerry Maguire: “You complete me.” He was talking to Dorothy Boyd (played by Renée Zellwiger) and before he delivers the line he talks about how rough and […]
As I’m writing this we’re squarely in the middle of summer. For much of the nation, the heat won’t really let up for at least a month and a half. From a marketing perspective, it’s the best time for the neighborhood kids to set up their lemonade stands. I wonder how many entrepreneurs can trace […]