It happens to small business website owners everyday. They do a Google search using terms they think their customers would use in searches and their website is nowhere to be found on the search results page. “What do I have to do to get in Google?” they ask themselves. The answer to that question lies […]
Wow! Just finished this compilation and realized that none of the articles linked to here focus on the presidential race! (You can thank me later.) However, there are some very interesting insights into how things are changing, especially in the world economy, SEO and content marketing. And, in the big scheme of things, these will […]
Small business owners focused on merchandising for the next major shopping holiday and worried about making next week’s payroll often have a difficult time taking a step back and looking at longer-range goals. Failing to understand, form and implement a strategy for long-term success, however, will put you on a slow road to failure. There […]
The academics who roam the halls of the Harvard Business School will tell you that there are really only two basic ways to compete in business: Price Product/service differentiation That’s probably true, but within each of those categories – and especially within the differentiation category – there are many variations or strategies you can use […]
Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the communication power of a major television ad buy. However, when it comes to word-of-mouth advertising, you’re on equal footing with the huge corporations. When one person says something great about your small business it carries […]