Are we nostalgic for 2015 yet? Probably not, but we saw a few good articles last week that look back at the year to pick up some marketing and management lessons. Leadership, management and productivity Gene Marks writes a regular small business column for the Washington Post. Here he shares his favorite stories from 2015. […]
This post is sponsored by Samsung. All thoughts and opinions are my own. As one year comes to a close and we start looking forward to the New Year, many of us take a little time to reflect on where we’re at in our personal lives and the smart small business owner will also take a […]
As we draw the curtains on 2015, we double down on data and digital marketing. We’re also still debating the strength of the economy, nationally and worldwide. Leadership, management and productivity Airlines are proving that passengers are willing to spend more after having a customer service experience via Twitter, so don’t overlook this valuable communication […]
Earlier this year, Harvard Business Review ran an article with the headline, “Your Company Should Be Helping Customers on Social.” I think that sums up the bottom line very well: You should be offering great customer service with social media. However, it does leave some details to be filled in and that’s where the picture […]
See if this sounds familiar: You recognize that there’s an area that needs improvement in your small business. Maybe you need to replace some software you’re using, or change a system. Making the change is critical so you invest a lot of your time into researching to problem and available solutions so you can find […]