Rob Gronkowski has scored his share of touchdowns for the Patriots. He is also a winner on the modern marketing playing field. Tearing a page out of his marketing playbook is the subject of just one of the excellent articles in this week’s small business curated content. Leadership, management and productivity Google analytics is key […]
This post is sponsored by Samsung. All thoughts and opinions are my own. Although none of the big greeting card companies have yet to market a card for Cyber Monday, it’s one of those special “named days” that virtually everyone knows about today. In fact, online shopping for holiday gifts has grown so much over […]
To get a perspective on small business pricing, let’s first take imaginary strolls through the aisles of two retailers: Walmart and Saks Fifth Avenue. Both are leaders in their markets, so this isn’t a criticism of either one. We’re taking this stroll to observe human behavior and psychology. If we walk through Walmart at almost […]
Editor’s Note: This post is sponsored by Staples. All thoughts and opinions are my own. What’s the last interaction or communication you usually have with your best clients or customers? More often than not it’s giving them a bill, right? Compare that to your first contacts with these folks when you were trying to bring […]
When you hire an employee, you focus on the skills which are necessary for that particular job. But that employee may have hidden talents which could help you take your business to the next level. As a small business owner it is important to discover those hidden treasures, but you are going to have to […]