Editor’s note: This post is sponsored by Staples. All opinions and thoughts are my own. This is probably something that small business owners already know – or at least feel in their bones – but on average they work 52 hours a week, according to a recent Wells Fargo/Gallup Small Business Index. Further, most work […]
In business, the ideal outcome is the classic “win-win.” When you make a sale, your customer should benefit as should your business. I think there are a lot of opportunities for your small business to experience a win-win where the other “winner” in the equation is our country’s military personnel returning to private life. There […]
Remember when UPS was going with the slogan, “Moving at the speed of business”? It wasn’t a bad slogan. However, marketing experts say that when UPS dropped “Moving at the speed of business” and adopted “What can brown do for you?” as a slogan and center of its marketing campaigns, the company hit a homerun. […]
You might argue that we already have enough firms measuring the “health” of US small businesses and that sometimes the pictures they paint are at odds with one another. Most of them take snapshots on a monthly or quarterly basis. While these are useful and interesting, sometimes we make too much of their results. Frankly, […]
Small may be beautiful, but it’s also challenging, especially when marketing a small business in a small community. But this week’s collection of curated content has some answers for that dilemma. You’ll also find the questions you should be asking as the leader of your small business, great ecommerce tips, and a generous helping of […]