They won’t give you the shirt off their backs, but they’ll sell it to you! That seems to be part of the philosophy behind some of the first forays into selling via Snapchat. While Facebook, Twitter, Pinterest and Instagram are putting “click to buy” buttons on social media posts, the road between posting a post […]
I love it when things can do double duty and that’s what I have for you today. Here’s the deal: Karen Kerrigan, president and CEO of the Small Business & Entrepreneurship Council, and I are doing a Twitter chat at 1 p.m. Thursday, July 9 at #smallbizhillupdate and I urge you to participate for two […]
The Starbucks mobile app is one of the biggest success stories in the app world. It has been a huge hit with the Frappuccino® crowd because it improves the customer experience two ways: It simplifies payment, and It rewards loyal customers. Enhancing customer service is the primary reason small businesses are planning to launch their […]
For the last eight years Tenet Partners has published its list of the “Top 100 Most Powerful Brands.” The variety of brands on this list is always remarkable and there are certainly a wide range of industries represented. For example, within the top 10 you have a soft drink maker (Coca-Cola at number one), a […]
Among this week’s curated articles, it’s great to see someone size up email and text marketing and see which one would emerge the victor in a cage fight. But maybe my favorite article of the week is the one that tells me exactly why I need to go on a vacation this summer. That’s advice I’m […]