“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when […]
When you want to get publicity about the great things you’re doing in your business, an important strategy to follow is to “pick the low-hanging fruit” first. However, there’s a problem with this strategy: Identifying the low-hanging fruit. Let me tell you what I see happening over and over again. Business owners will have something […]
Online marketing is examined from a variety of perspectives this week: building relationships, reaching a distracted audience, and overcoming a diminishing organic reach. We also take a look at the schizophrenic stock market and an economy that seems to mirror 1987. Leadership, management, and productivity Elle Kaplan grabs advice from some heavy hitters – Elon […]
I was browsing Shep Hyken’s Customer Service Daily recently when two articles he linked to in the same edition jumped out at me: It’s Time to Be Rational About Your Irrationality, by Collin Shaw, and How to Make Your Business Panic Proof, a podcast hosted by Randy Frish and Anna Hrach. While the topics they […]
One of the most read posts on my site is a list of competitions. For enthusiastic and savvy small business owners and entrepreneurs, grabbing a cash prize and some publicity through a contest can provide a big boost. Below is an announcement I recently received from FedEx on their yearly Annual Small Business Grant Contest […]