Middle-class economics, marketing and wrestling with the continuing roll-out of Obamacare were topics of conversations last week. These stories will give small business owners and managers the background they need to stay ahead of the curve. Marketing Finally people are realizing that online advertising isn’t about page views. Far more important is how long visitors […]
A colleague used to work for a major corporation where the two founders – who started the company in their garage – were still at the helm. In the early days they gave all their employees Thanksgiving turkeys. They continued the tradition even when they employed several thousand people. It was seen as a pleasant […]
In many ways, culture is when a group of people share the same habits. When you are raised within a certain culture, you don’t recognize those habits until you’re dumped into a culture that practices a different set of habits. Today’s question is: Can one small business change the culture? Owners of Bar Marco in […]
An acquaintance used to teach seniors in high school. He would ask them what kinds of careers they wanted to pursue. About half the boys would say that they wanted to get into the video game industry. Certainly there is money to be made in video games. But even this huge industry isn’t big enough […]
Those office football pool signup sheets that get circulated may be one of the earliest forms of workplace social media. We post our guesses and look at what spaces all of our friends have claimed. And along with being a way to bring people together in a shared experience, workplace football betting pools have another […]