The calendar on the wall says it’s June while the calendar on my smartphone says it’s Entrepreneurs Do It Yourself Marketing Month. For most entrepreneurs every month is DIY marketing month, but as summer rolls in, we take a little extra time to consider marketing. I don’t want to highlight or honor this month with […]
True Story. A friend stopped by his neighborhood donut shop the other day and found a new featured offering temptingly in the glass display case. He bought two; one for himself and one for his wife. His wife loved this new creation so much, the next day she dropped in and bought a dozen for […]
I can’t tell you if the S&P 500 will be up a year from now, but I can tell you that scams targeting small businesses will have increased. My hope is that our awareness and vigilance increase even more. With that aim in mind, let’s look at one scam that’s making the rounds right now […]
At a recent women business owner conference, I participated in a roundtable with other women entrepreneurs to discuss common challenges. The dominant topic, which surprised me, was employee recruitment and retention. Many women expressed concern about hiring an employee, training them and then watching them leave after a short tenure. The High Cost of Employee […]
Question: I have a small business with several employees and they have been using Instant Messaging on their computers. Do you think that’s okay? I’m afraid they are goofing off and not working. THE Small Business Expert: You bet I do. Instant messaging is becoming popular in the business world and the technology may […]