How do you answer these questions: Are you packing your blogs with keywords or painstakingly trying to get your percentage of keywords exactly right? Are you trying to make sure that the first sentence of your articles contains your keyword? Are you plugging your keyword into your headlines? If you answer “yes” to one or […]
It’s that time of year when we look back at 2017 and make predictions about 2018. But, along with those traditional articles, this week we have a wealth of comprehensive marketing and management guidance. Leadership, management, and productivity Uber had a security breech and kept it secret. It shows that cybercrime can hit anyone and […]
For anyone who was around during the hyper-inflation days of Presidents Ford and Carter, the current economic climate as something of an Alice-in-Wonderland feel. I say this because in those days the Fed was continually hiking its interest rate to bring down inflation. Today, the Fed is more worried that there isn’t quite enough inflation […]
In basketball they have “crunch time.” In baseball, they have “the bottom of the ninth.” In football they have the “hail Mary.” In retail – and related industries – we have the holiday shopping season. We’re all quite well aware of the fact that for stores, it’s “make-or-break” time. It determines whether retailers will finish […]
If our elected representatives need to be clued in on the importance of small business to the country’s economic wellbeing, a good place to start would be reading Mary Ellen Biery’s article based on Sageworks statistics. And, for those of us who actually work for a living, the marketing, productivity, and entrepreneurship articles here are […]