Humans are risk adverse by nature. It probably comes from the days when we risked being chased down by a sabertooth tiger whenever we ventured outside of our caves. Entire industries and product lines are built around this fact: insurance, hedge funds, home alarms, and many more. If you’re in one of these businesses, you […]
“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession, […]
We have some solid advice on small business funding this week and it tends to focus on the dangers of debt – both personal and from a small business loan. Be sure you read them before you sign on the dotted line or pull out your personal credit card. Entrepreneurship, startups, and innovation Going into […]
Few business owners question the importance of social media marketing today, but doing a consistently good job with social media marketing is not easy. In fact, it can become very time consuming. Whether you take care of it yourself, or you have someone on your team who’s in charge of your social media marketing, it’s […]
Tech leaders are telling is that just about everyone will be replaced by a bot or artificial intelligence soon, so let’s start leveraging this power ourselves before it’s too late. One of the most powerful (and free) automation services available to us is If This, Then That – IFTTT.com. Trying to get started can be […]