Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]
Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can encourage email list signups that are often overlooked by your competitors. They probably won’t tally as many signups […]
Eyeballs. Eyeballs are the most valuable commodity on the Internet. The only reason you can get free apps is because people are willing to give you the app in exchange for access to your eyeballs. Everyone is looking to get their social media posts and advertisements in front of as many eyeballs as possible. There’s […]
If you need a nap, you’ll find good justification for taking one every day in this week’s collection of curated content. Also, women entrepreneurs get a lot of coverage on both the challenges they face and the contributions they are making. Leadership, management, and productivity Because women-owned businesses tend to be small, JR Thorpe makes […]
One of Don Draper’s most memorable lines in “Mad Men” is, “The day you sign a client is the day you start losing him.” Smart business owners apply a similar thought to planning, founding, and managing their companies: The day you start your business is the day you start preparing to sell it. If you […]