Have you considered all your options for growing sales? You can think of the growth paths as points on a compass: North: Expand by adding higher priced offerings. South: Expand by offering a lower priced, entry-level offering. East: Expand your territory geographically. West: Expand your territory through exploration. Adding higher priced products or services In […]
Intelligence. You just can’t get enough of it. And, among this week’s nuggets of golden content from around the Internet, you’ll find some good insights on how to boost your natural intelligence and also how to take advantage of artificial intelligence. Leadership, management, and productivity Success is a catalyst for failure. Agree? Before you say […]
The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation. Niche marketing and differentiation are closely related, but not the same, and to mistake one for the other can be […]
The sales strategy of upselling is fundamental to business, and there are various ways it can be accomplished. When a customer is making a purchase, the sales rep can suggest additional items that would complement the core purchase. Another common approach is to find a more expensive item that better fits the customer’s requirements. Any […]
Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]