When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]
One of the most intriguing picks President-elect Donald Trump made for his team is Linda McMahon to head up the Small Business Administration. The press hasn’t spent very much space reporting on this nomination (as it doesn’t spend very much time on small business issues at all) so you may have heard nothing more than […]
Since 2016, each year at this time in January, we note National Technology Day. But I must add that at the current rate of development, almost every day seems like a National Technology Day! However, because things change so fast, it’s very easy to veer off the wise application of technology to our businesses in […]
Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]
There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s important to know where you stand on this topic. Put simply, virtually every entrepreneur starts as a small business owner. […]