Looking for ways to increase your business growth? You may want to look outside the United States. Ninety-five percent of the world’s purchasing power lies outside U.S. borders, yet according to the Small Business Administration, less than one percent of America’s nearly 30 million small businesses are involved in exporting. According to a study by […]
You’ve probably learned by experience that if you “spread yourself too thin” you become inefficient and ineffective. The same thing is true with keywords. If you are actively involved in content marketing and create blog posts on a regular schedule, you may find yourself going back to the same keyword over and over again. If […]
What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]
November is Entrepreneurship Month, the third Tuesday of the month is Entrepreneurship Day, and Entrepreneurship Day caps off Global Entrepreneurship week. It’s a slightly odd situation: Although a day, a week, and a month are dedicated to entrepreneurship, actual business starts are down, and they have been trending down for many years. In fact, closures […]
Ready to take a stab at a few questions? Try these: When did crowdfunding start to get popular for business startups and expansions? How long have marketers been working with live video streaming? When was Pinterest started? When did Facebook start reaching out to small business owners for advertising? When did Google start publishing local […]