Are you one of the many small business owners who could use some help, but can’t afford it? Maybe you’ve run the numbers and concluded that: Bringing someone on part time would bust your budget, and Hiring an overseas virtual assistant would siphon away cash that you need to invest in other areas. What can […]
It should be no surprise that all kinds of recruiters are advertising their services like crazy: Hiring is a hassle. For years now, the problem of finding talented people has been one of the top two complaints from small business owners. (The other consistent complaint is tight bank credit.) However, piloting a small business to […]
No matter how small your town is, there’s a good chance you have some local performing art groups. This could be a local theater group or a dance company, for example. If you pay attention throughout the year, you’ll notice that they all use a tried-and-true promotional strategy to sell more tickets: They often stage […]
You’ve launched your start-up. Things are going well, and you’re building your team. Suddenly, you find yourself in the position of being the leader, the captain of the ship, and you may be wondering what it means to be a really good leader, and do you have what it takes? John Quincy Adams said, “If […]
There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want […]