Famed author Mark Twain said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive. And in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it is even more important to keep your business brand front and center. Small business ideas to help you succeed.
By now, if you don’t understand the huge impact social media is having on our society today, then you must be living under a rock. For millions of Americans, social media is a prevalent part of their personal and professional lives. And many small businesses are learning to expertly leverage social media as an effective marketing tool. Which raises a tricky question. How do you manage personal and business communications in this new medium?
What are you doing right now? It’s the last week of the year. Unless you are in retail, chances are your business is almost dead right now. So it is tempting to take the week off. Right?
Smart business owners are using this quiet time to get a jump start on the New Year, and you can too. Here are some ideas you can put work in your business.
With the economy beginning to show signs of recovery, workplace holiday events are making a comeback. According to the 2010 Challenger Holiday Party Survey 68 percent of businesses plan to host a holiday party this year as opposed to 62 percent last year. However, after another year of budget cuts and layoffs, most businesses plan to keep the festivities simple.
There are a number of holidays that fall within the last six weeks of the year. As a result, employees clamor and compete for time off to enjoy and celebrate with family and friends. However, as a business owner, you are forced to balance the needs of the business against the requests for time-off in […]