Tag: American Express

Did Small Business Saturday Make a Big Impact?

I’m wondering if Shakespeare wrote “Much Ado About Nothing” with Small Business Saturday in mind. Yes, the Bard was a genius, but I doubt that even he could have anticipated the American Express promotion back in 1598. For the week leading up to Small Business Saturday, virtually every story written about “small business” was about […]

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Small Business Saturday — Was it Really All That?

According to a survey from email marketing company, Constant Contact, well over half  of small businesses who had never participated in Small Business Saturday, planned to pass again this year. Why?  There are myriad reasons small business aren’t jumping on the bandwagon.  Here’s my take. The concept of Small Business Saturday is great.  No doubt […]

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