Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]
Apple has been named the world’s most valuable brand by Interbrand for the fifth year in a row, at an estimated value of $184.15 billion. While the company’s technological innovations are an essential component of this success, branding is a key ingredient of Apple’s success formula. In addition to ranking as the world’s most valuable […]
Making Your Brand Memorable with Chris Brogan Is your business truly different—or are you really doing just “the same old thing” as everyone else? What do your customers really think about you? The truth may surprise you! These are questions that every entrepreneur has to face with honesty and reflection. My guest today is here to share […]
By Lindsay Dicks LinkedIn groups can be a great way to present your expertise and thoroughly engage with potential clients. It can help your increase your influence and your LinkedIn connections. And luckily, starting one is not difficult! Pick a topic you’re an expert on. Don’t be too general, because that will make it difficult […]