A successful marketing plan is built on consistent messages. But when you’re building your business it’s tempting to want to try to be all things to all people. Thus, your marketing messages end up being all over the map. The result: It confuses your customers. (Gets confusing for you too.) Before you start to market […]
Is social media a bust for small businesses? That’s what a recent survey from Manta , a social network for small businesses, would have you believe. The company reported 61 percent of the small businesses responding to their survey don’t see any return on investment on their social media activities. As a huge fan of […]
Are you leveraging the power of digital media in your small business? In today’s fast-paced and highly competitive market, small businesses are relying more on their online presence to connect with customers and to enhance brand awareness. According to the 2013 AT&T Small Business Technology Poll, small businesses plan to invest as much or more […]
With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to theirs with solutions that produced desired results. As a retention tool, success stories remind customers of what you did for them. Brand your company as […]
Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.