Tag: branding

Small Businesses Investing in Digital Marketing For Greater Success

Are you leveraging the power of digital media in your small business?  In today’s fast-paced and highly competitive market, small businesses are relying more on their online presence to connect with customers and to enhance brand awareness.  According to the 2013 AT&T Small Business Technology Poll, small businesses plan to invest as much or more […]

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Success Stories Create Emotional Attachment to Your Brand: Guest Blog

With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to theirs with solutions that produced desired results.  As a retention tool, success stories remind customers of what you did for them. Brand your company as […]

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Put Instagram to Work in Your Small Business

Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.

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