Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]
Coming up with marketing blog topics – ideas for your blog to market your business – week in and week out is difficult, to say the least. Quick tip: Have Evernote or a similar app always nearby so when that killer blog topic idea strikes you from out of the blue, you can immediately capture […]
Although Rahm Emmanuel has more recently popularized this adage, it was apparently Winston Churchill who first said, “Never let a good crisis go to waste.” In the world of content marketing, a similar truism has surfaced, and it might be expressed like this: “Never let a viral current event go to waste.” I was reminded […]
March was Women in Business month and this week we link to a couple of excellent interview articles that show us how some successful women have managed their careers, personal lives, and businesses. Further, I was pleased to have the chance to offer a bit of advice for mom’s considering the startup path for an […]
One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]