The digital age comes with plenty of perks, but it has its pitfalls as well. This is especially true when it comes to customer service. Connectivity gives consumers more ways to contact a business than ever before, and in today’s modern world, consumers demand top-notch service and they want it delivered fast. Whether it’s by […]
Last time I checked you can’t beat free and that alone should be enough motivation for you to leverage social media as much as possible. Here are the six best ways to use social media in your business: Marketing Customer service Talent recruiting and hiring Selling Company communications Market and product research Social media marketing Social […]
By Jeff Davidson Since anyone in your company is a potential public contact point, everyone must understand the opportunity in every telephone inquiry. Take the opportunity to thoroughly review with your staff how the phone will managed, and, if this applies to your business, avoid placing telephone reception responsibilities with the newest and least informed […]
Why do people eat at McDonald’s, stay overnight at Holiday Inn Express, and buy online from Amazon? I would argue that one of the most compelling reasons is that these huge organizations have systems in place that virtually guarantee a consistent customer experience. This is exactly what many small, local businesses lack, and a couple […]
Imitation is the sincerest form of flattery, so the big retail outlets must be quite impressed by the smaller local stores that line the Main Streets and neighborhood commercial areas of American cities and towns. When customers walk into a well-managed local store, there’s a good chance that the sales associates and counter clerks will […]