“I don’t feel like you value our relationship…” Those words have been spoken at the break up of many marriages, friendships, and even family relationships. While they may not be spoken, the feelings those words express also reflect why many customers and clients stop doing business with companies. The challenge for small business owners is to […]
Have you ever had moments in your life when you felt like you were “in the zone”? It might have been during a sporting event, but I’m more interested in your professional life. As a small business owner, I’m sure there have been times when you’ve been so intently focused on a task that it […]
We recently looked at the big picture of “social proof” and discussed how powerful it can be as part of your marketing efforts. Customer testimonials are one of the most important social proofs you can deploy to boost your business, and there are two critical steps you need to accomplish to be successful. You must: […]
Starting and growing a business is complex and it’s impossible for you — the business owner — to know all the answers. The more information, talent, and resources you can access, the greater your chances of success. Advisory boards can help. No matter how small or large your firm is, you can benefit from building […]
It’s not often that someone falls into the position of running of small business with all the personal tools and leadership skills needed to do a great job being the boss. Frankly, the only real way to learn how to be the boss is to be the boss. When that happens, our strengths and weaknesses […]