The adage, “Don’t put all your eggs in one basket,” holds true on every day of the year except Easter. And for many small businesses, it’s advice that should be considered quite seriously—especially in this digital age when product life cycles and customer sensibilities change more quickly than the leaves in Vermont come October. Hollywood […]
Remember when everyone was saying, “There’s an app for that”? That phrase probably peaked in popularity about two years ago—which is about five decades in online time. I bring it up because if there were apps for everything a couple of years ago, imagine the number of apps available today. Therefore, the question is: Do […]
Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely! Let’s start with two very important warnings: * Don’t select a name that has already been trademarked. […]
The universe of low-cost targeted online advertising is growing all the time due to the explosion in social media, so small businesses have more options today than ever before. We’ve been watching Facebook develop its advertising program, especially since it went public. Unless it can invent a completely new business model, the ultimate success or […]
I was reviewing the website of a small business recently and when I entered its URL into Google, here’s what Google offered as a description of the site: “A description for this result is not available because of this site’s robots.txt – learn more.” Try it for your site. In the Google search box enter: […]