Every brand needs to occasionally take out the pruning shears and polishing cloths to spiff itself up. Sometimes these efforts are a big success, as LEGO has proven recently, and sometimes they are major flops; think New Coke. LEGO had let its brand slide over the years. In part it seemed to think that as […]
If the trend toward using virtual employees continues to grow, someday going out for drinks after work and lunchtime pot lucks may be relegated to our fond memories. First, I should clear up the term “virtual employee” a little. The person isn’t virtual, the person’s location is virtual—or more simply “online.” Your Internet marketing company […]
Wondering why you don’t have any visitors to your website? It could be because it’s boring. If you want to draw more people to your site you need to create compelling content. Great content: * Brings visitors initially to your website via organic searches, * Convinces potential customers/clients of your authority, * Gets shared on […]
“Suppose they gave a war and nobody came?” It’s an old anti-war slogan from the ’60s that was inspired by a Carl Sandburg quote. Today we could twist it around a bit and ask the question, “Suppose you opened an online business and nobody came?” However, ours isn’t a rhetorical question; it expresses reality for […]
Demonstrating its ongoing commitment to small businesses, AT&T1 (NYSE: T) is offering its best-ever value for wired and wireless communications bundles. With the new plan, companies located in AT&T’s U-verse service areas can save up to $420 over the next year. Specifically, AT&T is offering up to 12 months of free AT&T U-verse® High Speed […]