The sales strategy of upselling is fundamental to business, and there are various ways it can be accomplished. When a customer is making a purchase, the sales rep can suggest additional items that would complement the core purchase. Another common approach is to find a more expensive item that better fits the customer’s requirements. Any […]
It’s not every day (in fact there hasn’t been any day that I can remember) that Stoicism is discussed on these pages. We change that up today. Zeno of Citium would be proud. You’ll also discover great marketing tips and why young entrepreneurs should be living at home…and going to cocktail parties. (No joke.) Entrepreneurship, […]
A successful marketing plan is built on consistent messages. But when you’re building your business it’s tempting to want to try to be all things to all people. Thus, your marketing messages end up being all over the map. The result: It confuses your customers. (Gets confusing for you too.) Before you start to market […]
True confession — I’m a social media junkie. Kred, an organization that measures social media influence, recently placed me in the top one percent of influencers on the Internet. Many small businesses are using social media as a part of their overall marketing strategy, but keeping up with the rapidly changing social media market can be overwhelming. For example, just recently new statistics showed that Google +, the new kid on the block, is now number two behind Facebook, overtaking Twitter, in the social media world. One popular tool Google+ offers is called Google + Hangouts, and savvy small business owners are finding it as useful tool to help them grow their businesses.
With email marketing becoming an increasingly important marketing strategy for small businesses, a critical but sometimes overlooked aspect of your company’s marketing strategy is the why behind your email campaign.