There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and […]
By Lindsay Dicks Now that I’ve covered some of the biggest email marketing myths, let’s go over some of the biggest social media marketing myths that persist today. Unfortunately, it seems that there are even more social media marketing myths than there are email marketing myths! One of the most pervasive is that purchasing followers […]
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]
By Liz Greene As a small business owner, social media is one of the best tools at your disposal. Social media isn’t just for marketing, it can also be used to take the customer experience to incredible heights. For instance, a friend of mine recently posted on Twitter about a problem she had encountered with […]
By Che Ouyang, NoHatDigital Social media has a created a new channel of marketing and outreach to consumers that it has rapidly changed the use of traditional forms of marketing. Instagram is one of the best social media platforms with 500 million daily active users. Small businesses should capitalize on this platform to connect with potential customers […]