The rise of e-commerce can be traced to a 1994 New York Times story that described in detail how a shopper made history by purchasing a “Compact audio disk” on the internet. This marked the first online retail transaction where data encryption software helped ensure privacy. Back then, the world needed a lot of explaining […]
How does a $99 per month marketing campaign that doesn’t require any more work from you sound? If you reach prospects and customers through Twitter, an automated $99/month marketing program is now available to you. It’s called Twitter Promote Mode and here are some basic details: It’s recommended (read: most effective) for Twitter accounts with […]
By Lindsay Dicks Since Google made the switch to change to their Hummingbird algorithm, things have changed for images used on your site, in addition to your content posts. Luckily, though, the changes aren’t that drastic, and most of them point back to what we always urge: use images and descriptions that clearly reflect your […]
Too many small businesses are one algorithm tweak or shift in the social media popularity winds away from a wiped out digital marketing program. These businesses essentially put all of their digital marketing effort into one strategy or social media platform. The online marketing world is littered with their corpses: The businesses that depended on […]
By Liam Supple Comparison shopping engines (CSEs), like Google Shopping, Shopzilla, NexTag and Bing, are filled with millions of potential customers who are looking for the product they want. As an online merchant who sells physical products, you can use your product data to increase the number of customers visiting your website by listing your products […]