Tag: Marketing

Three Tips to Manage Social Media Success

Social media is an excellent way to build brand awareness for your business and to engage with your customers. Yet many small business owners often worry about the time it requires to manage their social media marketing efforts. It’s sort of funny in a way. Small business owners used to say they didn’t have the money to market their businesses, and now they say they don’t have the time. Understandably, time is money, but you can enjoy the benefits of social media marketing without allowing it to consume your time. Here are three quick tips.

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Ask Before You Email: Don’t Waste a Recipient’s Time

Email marketing is an smart and effective way to build your small business. But it can also alienate a potential customer if not managed appropriately.

The average worker gets approximately 147 emails a day and deletes nearly half of them. In general it takes a little over three seconds to delete unwanted emails — over the course of a week that time adds up and eats into your productivity. Many of the emails that wind up in the trash are unsolicited which is annoying and a waste of the recipient’s time.

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Reach and Teach Your Way to Small Business Success

When I ask small business owners what their biggest challenge is in today’s market, many say it’s attracting new business. That’s a challenge in any economic climate, but it’s even more difficult in tough times because most businesses don’t have big budgets to spend on marketing. One of the least expensive and most effective strategies for any business is reach and teach marketing.

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Beware of Invention Promotion Scams

Do you have a great idea for a new product? Good for you, but taking a product from the mind to the marketplace isn’t easy, and it’s fraught with peril. There are numerous scammers out there waiting to play on your inexperience and enthusiasm. You may have seen infomercials on TV. These companies often cost a significant amount of money and they leave you with nothing in return.

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