Tag: Marketing

Become a Celebrity Small Business

Traditional media coverage is no longer necessarily needed to build celebrity status. With the advent of technology and social media almost anyone can become a recognized expert — mini-celebrity — in their field. Yes, that means even you can propel yourself to stardom and fame. But it takes hard work, dedication and most of all patient.
Here are a few ideas to get you on the road to fame.

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Enhance Your Sales by Knowing Your Customer

There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters get tossed in the trash. Voice mails and emails are quickly deleted. How do you cut through the clutter?

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Four Tips to Kick Your Holiday Marketing Plan Into High Gear

Can you believe this is Thanksgiving week? Thanksgiving traditionally marks the official beginning of the holiday season and I’m excited. I have already hauled all the boxes up from my basement to begin the decorating process. In my home the holidays are much more than a couple strands of lights, a sprinkling of garland, and a tree—it’s a seasonal event filled with family and friends.

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