I have to admit, I am proud to have presented my first TED Talk. Hundreds of people do TED Talks and most of us think that ‘TED’ comes along and picks you out among thousands and bestows the TED speaking honor on you because the world knows you have a brilliant idea that is worth […]
There is one thing I know for sure: What makes us successful today, won’t work tomorrow. The world is changing rapidly and it’s our job to stay on top of things in order to protect our businesses. But it’s a challenge to manage the day-to-day tasks of running a business and at the same time […]
Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your […]
Before the Internet Age, networking—even locally—was a fairly limited and certainly time-consuming endeavor. Mixers, professional associations and trade shows made up the bulk of the opportunities. Those traditional venues are still around and they are always worth exploiting. But today we have more opportunities and when the subject is networking on an international level, the […]
Recently, I was the closing keynote speaker at a women’s event in Florida. During a networking reception that followed, one of the attendees asked me for advice to pump-up her personal training business. There’s no better way to pump-up any personal service business than to leverage personal relationships. Personal service is personal. Clients hire you […]