A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true […]
I’m a big believer in business networking and it’s a topic we’ve looked at from several different angles over the years. Whenever we talk about networking, business professionals understand it’s importance and realize that it’s a big topic. It’s for those reasons that I’m going to break it down into some fundamental components today, because […]
Small business owners who are really focused on emerging as leaders are leveraging video content as much as possible. And although the topic is covered all the time in spaces like this, there are a few video marketing strategies that only the most knowledgeable consider. Those are the video marketing strategies I want to introduce […]
In these days of small businesses, worldwide clientele and instant gratification, your personal image can have a huge impact on all aspects of your business — from finding and acquiring customers or clients, to growing your company and spreading your message. Taking the time and resources to invest in yourself will not only affect how […]