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Tag Archives: podcasts

New Podcast Series From SCORE Helps Small Businesses Grow

If you’re searching for information to help you grow your small business, one of your first stops should always be SCORE. Since 1964, SCORE has helped more than 9 million aspiring entrepreneurs start and grow successful businesses. Through both online and face-to-face mentoring, the nearly 12,000 SCORE volunteers help approximately 375,000 small businesses annually. And now SCORE is offering a new resource for small businesses — The SCORE Small Business Success Podcast.

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5 Tips to Build a Celebrity Brand

The dictionary defines a celebrity as someone with fame — renown. In the past achieving celebrity status was enjoyed only by people who soared to the top in fields such as acting, national sports, politics and journalism. People whose faces, names and voices appeared regularly in our homes on television, in newspapers and magazines and on radio.

Traditional media coverage is no longer necessarily needed to build celebrity status. With the advent of technology and social media almost anyone can become a recognized expert — mini-celebrity — in their field. Yes, that means even you can propel yourself to stardom and fame. But it takes hard work, dedication and most of all patience.

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Don’t Wait Until the Spring Thaw to Connect With Your Customers

Even if you weren’t affected by Snowmaggedon, the major winter storm that dumped more than 20 inches of snow in the Washington DC area, the winter weather may be impacting your business success. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients. But there’s no need to wait until the spring thaw to connect with your customer base. With a comprehensive marketing communication plan, you can keep your brand and marketing messages in front of your customers no matter what the weather conditions are in your area.

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