By Ray Manley I used to work for newspapers. I even owned a newspaper for a while. I’ve had hundreds of press releases cross my desk. Which do I run? Which do I toss? The general rule is easy to state, but a little more difficult to fully understand: A press release must contain actual […]
In Wild West days of the world wide web, if an entrepreneur could manage to send out enough press releases filled with relevant keywords linking back to her website, then her job was done. Her website ranked high for key search terms, business boomed, and everyone was happy. Well, that is, except for everyday web […]
It’s a little ironic. Print media businesses around the country are shutting down, forever silencing their presses. Yet, at the same time, more “press” releases are being produced that ever before. The business owner can leverage press releases in two important ways. The first is the traditional reason businesses issue press releases: to gain publicity. […]
Writing is a special skill which will support your entrepreneurial efforts and help you to forge ahead. A few standard written materials such as a biography, news releases, articles, and fact sheets are not hard to produce. Let’s take them one at a time, starting with the biography. Keeping Your Bio Up to Date A […]
Many of you know me as an entrepreneur — others as a journalist. In reality, I’m a hybrid. My company, SBTV.com, is an online media outlet for small business news and information. Additionally, I write for several national media outlets and I’m a small business contributor for ABC News. Therefore, I get hundreds of pitches every week. But I also pitch to the media to help build by business and personal brand. I see the process from a unique vantage point. I know what works and what doesn’t. So I decided to share a few insider tips to help you capture the media you desire.