When you want to get publicity about the great things you’re doing in your business, an important strategy to follow is to “pick the low-hanging fruit” first. However, there’s a problem with this strategy: Identifying the low-hanging fruit. Let me tell you what I see happening over and over again. Business owners will have something […]
Not too long ago when we started to sense fall in the air, we could depend on certain seasonal institutions to take their place in our lives and foremost among them was the kickoff of the NFL season. This year, however, political machinations, public protests, and social media have come together to create a perfect […]
By Ray Manley I used to work for newspapers. I even owned a newspaper for a while. I’ve had hundreds of press releases cross my desk. Which do I run? Which do I toss? The general rule is easy to state, but a little more difficult to fully understand: A press release must contain actual […]
If you follow any blogs, you’ll find that writers often over-generalize about online marketing or digital marketing. It gets written about as if it’s one thing when in fact there are a great variety of strategies and channels for online marketing. I’m going to list the ones that are most often used successfully and then […]
I’m a collector. Some might call me a hoarder, but I haven’t filled my living room with boxes of unopened Hummel figurines purchased during any late night cable shopping sprees. No, I collect business tips. Usually they are big enough that they can command an entire article in this space. However, sometimes I end up […]