Just now starting to settle into, yet again, another New Year and thinking about what I did just right during those spikes of success last year. We have another chance to succeed. A new year of sales goals to be met, profit margins to be increased, and customer retention rates to be elevated and hopefully, […]
I bet that you could relate to me, in detail, the best stories that you’ve read or seen in movies over the years. But how well could you relate to me the details of the best college-level textbook that you’ve read? Great stories stick with us. They become embedded in our consciousness. This is the […]
There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters […]
The lazy days of summer aren’t so lazy for some industrious small business owners. Instead of spending their weekends lounging by the pool, they’re setting up tents and selling their wares at one of the thousands of outdoor festivals being held around the country each weekend this summer. Summer festivals epitomize good- old-fashioned American fun. Despite the […]
No matter what type of business you’re in, you’re in the business of selling. Yet many small business owners admittedly don’t like sales. They are passionate about their product or service, but when it comes to closing deals, they fall short. Why? Often it’s the fear of rejection. But good sales people view “no” as a mere objection to overcome.