There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, workers are doing more with less and they often don’t have the […]
Most small business owners launch their companies because they are really good at delivering a particular product or service and they love doing it. Sadly, the majority aren’t equally as talented at managing the financial aspects of their businesses. Building a successful business requires more financial management than adding up your sales, subtracting the expenses and hoping there’s a little left over.
No matter what type of business you’re in, you’re in the business of selling. Yet many small business owners admittedly don’t like sales. They are passionate about their product or service, but when it comes to closing deals, they fall short. Why? Often it’s the fear of rejection. But good sales people view “no” as a mere objection to overcome.
It’s true. Not all sales are good sales. Sometimes you need to walk away or even fire a client. To build a sustainable company, there are times when less is more, and you should recognize those times.
Too frequently, small business owners lower their prices with the hope of generating more business.
There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters get tossed in the trash. Voice mails and emails are quickly deleted. How do you cut through the clutter?