Tag: Sales

Measurements Key to Your Small Business Success

Most small business owners launch their companies because they are really good at delivering a particular product or service and they love doing it. Sadly, the majority aren’t equally as talented at managing the financial aspects of their businesses. Building a successful business requires more financial management than adding up your sales, subtracting the expenses and hoping there’s a little left over.

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Enhance Your Sales by Knowing Your Customer

There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters get tossed in the trash. Voice mails and emails are quickly deleted. How do you cut through the clutter?

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