I had the privilege last week to speak at the Sellers’ Conference for Online Entrepreneurs (S.C.O.E.) in Seattle, Washington. This annual event focuses on Internet retailers who sell their merchandise across multiple platforms (on Amazon, eBay and etsy.com as well as their own websites), but due to the event’s proximity to Amazon’s corporate headquarters, it […]
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing, a specialist in marketing strategy and […]
No matter what type of business you’re in, you’re in the business of selling. And many small business owners admittedly don’t like sales. They are passionate about their product or service, but when it comes to closing deals, they fall short. Why? Often it’s the fear of rejection. But good sales people view “no” as […]
Is social media a bust for small businesses? That’s what a recent survey from Manta , a social network for small businesses, would have you believe. The company reported 61 percent of the small businesses responding to their survey don’t see any return on investment on their social media activities. As a huge fan of […]
Online storefronts are a wonderful way to sell goods and services, but presentation is key: too many businesses fail to market their storefronts successfully. Online storefronts have proven to be a cost-effective way to ring up more sales because they provide customers with self-service and self-ordering capabilities, which saves money and manpower. Those who don’t […]