Have you ever sat through a sales presentation where the presenter drones on and on about the history of the company and how great their product or service is? Talk about being a perfect cure for insomnia. In fact, one of my former business partners who ran our sales department used to make that mistake. […]
I had the privilege last week to speak at the Sellers’ Conference for Online Entrepreneurs (S.C.O.E.) in Seattle, Washington. This annual event focuses on Internet retailers who sell their merchandise across multiple platforms (on Amazon, eBay and etsy.com as well as their own websites), but due to the event’s proximity to Amazon’s corporate headquarters, it […]
The lazy days of summer aren’t so lazy for some industrious small business owners. Instead of spending their weekends lounging by the pool, they’re setting up tents and selling their wares at one of the thousands of outdoor festivals being held around the country each weekend this summer. Summer festivals epitomize good- old-fashioned American fun. Despite the […]
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing, a specialist in marketing strategy and […]
There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters get tossed in the trash. Voice mails and emails are quickly deleted. How do you cut through the clutter?