I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is preferred is because you can enjoy higher prices and the higher margins that accompany these higher prices. Usually, when we discuss niche marketing and pricing pressures, we think about […]
Uber is celebrating its fifth anniversary and it certainly has accomplished a lot in five years. It’s hard to imagine another company that has so quickly established a global presence. The last figures I saw said that Uber operates in 300 cities strewn across 58 countries. Let’s compare it to Starbucks, which certainly has an […]
It’s summertime, summertime, sum, sum, summertime. Great times for your local pool supplier, right? Maybe Not: “I own a swimming pool company with two retail outlets. We also build and custom design pools. My big problem right now is that there are companies out there selling pool products and supplies wholesale on the Internet. They […]