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Tag Archives: small business marketing

Micromarketing benefits: Great rewards for a challenging strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]

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Small Business Strategy: 21 Ways to be a competitor, not an imitator

The academics who roam the halls of the Harvard Business School will tell you that there are really only two basic ways to compete in business: Price Product/service differentiation That’s probably true, but within each of those categories – and especially within the differentiation category – there are many variations or strategies you can use […]

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This Week in Small Business: Rob Gronkowski’s Winning Marketing Plays, and more

Rob Gronkowski has scored his share of touchdowns for the Patriots. He is also a winner on the modern marketing playing field. Tearing a page out of his marketing playbook is the subject of just one of the excellent articles in this week’s small business curated content. Leadership, management and productivity Google analytics is key […]

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How to Know When to Outsource Your Small Business Marketing

I probably don’t have to convince you that small business marketing is extremely important, so then the question becomes “Should I handle my small business marketing in-house or should I outsource it? For most small businesses the answer to that question is that you need to do both. There are certain aspects of your marketing campaigns […]

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This Week in Small Business: 41 Lifecycle emails and a desert island list…for starters

It’s like everyone had busy schedules this week so they couldn’t write paragraphs; they went for lists and single sentences instead. You’ll want to print out some of these and tape them to your refrigerator. Marketing and sales The 41 lifecycle emails listed in this post will keep you busy and ringing up sales for […]

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Marketing For Small Business — It’s All About Common Sense

Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door. It’s […]

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10 Ways to Market Your Small Business on a Shoestring Budget

Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your […]

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Don’t be a Stooge When It Comes to Marketing

The guys I know have all been looking forward to “The Three Stooges” remake opening this month. They think Moe, Larry and Curly’s harebrained schemes, silly missteps, and thwacks, smacks and blindside attacks are hysterically funny. Heck, I don’t need to go to the movies for slapstick – I’ve got men in my life!  (Kidding, […]

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Consistency is Critical For Successful Small Business Marketing

A successful marketing plan is built on consistent messages.  But when you’re building your business it’s tempting to want to try to be all things to all people.  Thus, your marketing messages end up being all over the map.  The result:  It confuses your customers.  (Gets confusing for you too.) Before you start to market […]

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Small Businesses Prefer Facebook Over Super Bowl Ad

The majority of small businesses would prefer a large Facebook community over other marketing tools such as a celebrity endorsement or Super Bowl Ad.  That’s the conclusion of a recent survey conducted by office supply giant, Staples, Inc. Small business who responded to the survey said they recognize the power of social media in engaging […]

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