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Tag Archives: small business marketing

Why you need to take Google Slides for a test drive

If you’re creating visual content to be used internally for training or other functions, or if you’re creating content to be more broadly shared via the Internet, Google Slides is worth checking out. The other major players in this area are Microsoft PowerPoint, Apple’s Keynote, and Linkshare’s SlideShare. While Google Slides, PowerPoint, and Keynote are […]

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Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

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6 Ways to use social media in your small business…and marketing is only one of them!

Last time I checked you can’t beat free and that alone should be enough motivation for you to leverage social media as much as possible. Here are the six best ways to use social media in your business: Marketing Customer service Talent recruiting and hiring Selling Company communications Market and product research Social media marketing Social […]

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Are you ready for a quiz on social media quizzes?

I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]

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3 vital benefits of personal branding

If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]

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This week in small business: Stirring up the chocolate industry…

Will this be the longest recovery on record? Can social responsibility sweeten up the chocolate industry? Is it possible to rank above Wikipedia on Google? These and other important questions are addressed head-on in this week’s collection of curated content. Leadership, management, and productivity Get the insights required to be a master at giving workplace […]

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Steps to market your business online for free

The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]

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11 email marketing ideas you can use now

It’s a fact of human nature that when we are presented with the same thing over and over again, we become desensitized to it. If you’ve driven the same commute route for years, there are probably days when you get to work and you realize that you didn’t notice anything along the way. It can […]

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Social media marketing importance growth and what it means for you

The writing is on the wall, on television screens, and in print: traditional forms of media consumption are falling by the wayside. At the same time, social media marketing importance is growing…big time. Let’s look at some figures behind the trends. During the recent NFL season, almost every week there was a story in the […]

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Micromarketing benefits: Great rewards for a challenging strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]

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