Why do people eat at McDonald’s, stay overnight at Holiday Inn Express, and buy online from Amazon? I would argue that one of the most compelling reasons is that these huge organizations have systems in place that virtually guarantee a consistent customer experience. This is exactly what many small, local businesses lack, and a couple […]
I’ve watched the percentage of online sales accelerate while at the same time brick and mortar locations are dropping like flies. Business news outlets report almost daily on more store closings and it makes one question whether the retail landscape has changed forever. As they say, it’s not over until the fat lady sings, but […]
I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]
Have you considered all your options for growing sales? You can think of the growth paths as points on a compass: North: Expand by adding higher priced offerings. South: Expand by offering a lower priced, entry-level offering. East: Expand your territory geographically. West: Expand your territory through exploration. Adding higher priced products or services In […]
Intelligence. You just can’t get enough of it. And, among this week’s nuggets of golden content from around the Internet, you’ll find some good insights on how to boost your natural intelligence and also how to take advantage of artificial intelligence. Leadership, management, and productivity Success is a catalyst for failure. Agree? Before you say […]