The universe of low-cost targeted online advertising is growing all the time due to the explosion in social media, so small businesses have more options today than ever before. We’ve been watching Facebook develop its advertising program, especially since it went public. Unless it can invent a completely new business model, the ultimate success or […]
In one of the worst business pitches ever featured on the ABC reality show, “Shark Tank,” Michael J. Desanti tries to wow the panel with a bird feeder that can be remotely triggered to electrocute ravenous squirrels. The only thing that got zapped was any potential for interest from the prospective investors. Tip: Be sure […]
Every year during Women’s History Month, my thoughts turn to my mother. Why? Because my mom was a pioneer in the field of women business ownership. Mom became an entrepreneur at the end of World War II which was unheard of in those days. The war left her a young widow, and she was determined […]
When the first Macintosh computers shipped with MacPaint and MacDraw, it made everyone a graphic artist. With the sophisticated audio hardware that’s built into computers today along with inexpensive—or free—software almost anyone can start an Internet radio program. You’ve probably noted the dramatic increase in Internet radio apps over the last couple of years. Does […]
What does your home office look like? Is it filled with clutter and a hodgepodge of make-do furniture and storage? If so it’s time to get your act together to enhance your small business success, and there is no better time to start than today — National Organize Your Home-Office Day. Believe it or not, […]